Challenge:
Love is sweet. Love is Red. What better time to launch a timeless red lipstick range than Valentine’s? Whether you are a classical, bold, or modern type of girl, Revlon has you covered. The challenge was to take this to the beauty community during the COVID-19 pandemic in the middle of the mandatory rule of wearing masks.

Insight:
Gifts are shared among couples on Valentine’s Day. From these gifts, chocolates are an unavoidable thing.

Idea:
Revlon red Valentine chocolates

We create chocolates according to the shades of the lipstick range and digitally target the male audience looking for gifts for Valentine’s Day. Once they visit the Revlon page, they are offered the chocolate range as a delivery option to their desired location and a discount code for the lipstick the girlfriend is willing to purchase.

We brought the same in-store as well. Instead of the lipstick sample, they are given chocolates of the same shades considering the hygiene factor, and can select their preferred lipstick color.